Greg Starling recently completely disagreed with me about my review of Dan Schawbel’s new book Me 2.0. I recommended the book for new managers, and I said so.
Greg was not so flattering in his review.
Quoting Greg:
Written by Dan Schawbel who is more or less Paris Hilton famous. The guy graduated college 2 years ago and has become successful solely because he talks about how successful he is. His Me 2.0 reads like a the notes taken from a couple of marketing classes. With advice like “Don’t get drunk and spill your beer on people you’re trying to impress” and “Don’t …read more

As a manager in today’s challenging economy, you need to build a powerful personal brand…or risk becoming irrelevant. One book I’ve recently read offers you a playbook of proven, practical advice from someone who knows a thing or two about personal branding. Dan Schawbel’s Me 2.0 bridges the gap between the current business climate and the progressive best practices of the future. Covering a variety of topics all crafted to improve one’s success in the job market, Schawbel proves that just being in the game is not enough, and that one’s success lies in being ahead of the game.
Some highlights …read more