After outing myself as a die-hard Cheerios fan who schlepps boxes from the US to Germany (see previous post), I sent a message to General Mills, suggesting Germany as a new market for the product. Unfortunately, the reply was not positive:

Dear Ms. Mercedes,

Thank you for contacting General Mills regarding Cheerios.
Our US colleagues have transferred your request to the German office.

General Mills and Nestle have a global joint-venture on the cereal business Cereal Partners Worldwide CPW. Europe belongs to the region that is managed by Nestle and sold under the Nestle brand. They have decided not to sell Cheerios anymore. The same applies for Greece. In Europe you just get the GM product in special Army shops and in Iceland.

Best regards

Jessica Hillmer

General Mills GmbH
22083 Hamburg/Germany

Im Namen und Auftrag für General Mills International SARL

Looks like I will keep on schlepping…

What US products do you crave when abroad? Take our poll on the right hand side of the screen. If your faves are not there, just add them!

Image from nhlbi.nih.gov

Post from: EveryJoe

No Cheerios for Europe