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Monday, December 7th, 2009

Google Creates More Sharing Opportunities

August 16, 2009 by Anna Farmery  
Filed under Social Media

Google Creates More Sharing Opportunities

My way of reading blogs is through Google Reader. When I first using it, I loved the fact that the “web came to me” but gradually wanted the ability to share information, links etc
Google has been working hard on creating a more social interface with their products. Now their Google Blog has announced further features for Google Reader

A new share feature which means that you can share posts you like to Blogger, Twitter, Facebook, and more, with a new “Send to” feature

You can also now subscribe easily to people who you are following  – this is taken directly from their …read more

Sponsorship and Facebook for Brands

April 26, 2009 by Anna Farmery  
Filed under Social Media

Sponsorship and Facebook for Brands

Facebook has been more of a personal networking site and a site in which people can connect with their brands or share a community around a brand. However the problem has always been how do brands use networking to drive revenue growth. For me networking is not about revenue it is about brand awareness, it is about creating an experience which engages the customer….but State Farm are trying something a little different.
Ad age reports that they are  extending a “a campaign…is already running with the celeb magazine” and with US Weekly “become a paid sponsor of US Weekly’s redesigned Facebook …read more


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