I have to admit I find the razor market, especially the ‘female’ razor market particularly silly. To me, a razor is a razor and I’ve never found that the special pink ones with all the smooth curves give a better performance. But I’m obviously not a key target, as the market is huge.
Gillette are promoting their Venus Razor to teen girls and so have had this Beach Volley Ball game made. It’s a fun little timewaster, just keep hitting the ball.

Screenshot from site
You can find out all about the brand, plus lots of other P&G brands …read more

Tide to Go, from P&G, ran a talking stain ad in the Super Bowl last week and you can now create your own version of the ad at mytalkingstain.com. Upload your picture, record your own vocal and share the effort around. You really need to be in the US to record your own vocal over the phone, so it also gives you the option of using the original sound from the ad. You can embed, email or even download the video you make. It’s a great use of Oddcast

Tide are also doing the ‘make your own commercial …read more