Adam Kalsey, a founder and former CTO of RSS vendor Pheedo, has released a new service called FeedCrier. This service makes it easy to receive IM-notifications of new items in an RSS feed, just like the Rasasa-service where I wrote about before.
FeedCrier currently supports only AIM but that will change soon. Free accounts are limited, premium subscribers ($4 per month) can monitor an unlimited number of feeds, remove ads in the alerts, use a web interface to manage their alerts (via techcrunch).
Competitors include immedi.at and Zaptxt.

Pheedo has released their “Pheed Read #3” report, the complete report can be downloaded here (PDF). The most important findings include:

Consumers Remaining Within Aggregator / News Reader Environment To View RSS Content
Full-Text Feeds and Summary Feeds Garner Similar Click-Through Rates
Summary Feed CTR Varies Widely
Most Publishers Opt for Summary Feeds
Bloglines and MyYahoo! Lead RSS Content Aggregators
Standalone Ads Continue to Outperform Inline Ads
Content Category Influences RSS Ad Performance; Niche Categories Yielding High Response Rates

And the Executive Summary:
As the RSS publishing and advertising marketplace evolves, it is important to monitor the indicators such as click-through rates, which are normalizing; RSS ad performance, which …read more

Alotta news about rss-vertising the past days. Syndicate IQ is announcing a new RSS Ad serving platform. Stuart Watson, CTO and founder, explains “We can now deliver ads within RSS readers regardless of which article an individual subscriber is viewing and which reader he or she is using. Currently, subscribers use different readers, making it difficult to get ads delivered. We can auto-format an ad based on the reader type as well as deliver ads to an article opened by an RSS subscriber.” The solution will be more broadly deployed in the coming weeks… Meanwhile FeedBurner has designed a self-service …read more

One of the things I love about RSS is that it’s simple, clean and quick. I dont really care if there’s advertising in a feed (or on a site), as long as it’s relevant and the content is good! Size and relevancy are very important, so don’t create ads that oversize the content…
A few weeks ago I read a post about FeedSky (Chinese Feedburner), this company enables users to add advertising of Joyo in their feeds, and get revenue sharing when ads are clicked by readers. It is the first attempt in China to monetize RSS feeds.
You also wanna monetize …read more

Pheedo, “the RSS advertising and analytics experts”, released its second in a series of “Pheed Read” reports, providing RSS publishers, advertisers and users insight into RSS usage patterns. The complete “Pheed Read #2” report is available on Pheedo’s blog but I’ve posted a summary below:

Standalone RSS ads are far more successful than inline ads.
Placing RSS ads in every other post yields the highest percentage of click throughs.
RSS content and advertisement CTR varies significantly based on the day of the week (Tuesday, Monday and Saturday have emerged as the days with the highest CTR while Thursday and Friday show the lowest …read more

Measuring and tracking RSS is becoming more and more important. Especially for marketers it is very interesting how many subscribers there are, with which readers they read and how many click-throughs are generated. As far as I know there are three big players in the stats-market at this moment: Feedburner, Pheedo and SyndicateIQ.
FeedBurner is probably the biggest player and offers a full range of services to help you track feed circulation, inform about readership, supply item stats and can help implement revenue-generating programs in your feed(s). Pheedo does the same thing, it creates tools that enables you to promote, analyze, …read more