EveryJoe » pheedo

FeedCrier: more RSS and IM

admin — Mon, 21 Aug 2006 22:08:29 +0000

Adam Kalsey, a founder and former CTO of RSS vendor Pheedo, has released a new service called FeedCrier. This service makes it easy to receive IM-notifications of new items in an RSS feed, just like the Rasasa-service where I wrote about before.

FeedCrier currently supports only AIM but that will change soon. Free accounts are limited, premium subscribers ($4 per month) can monitor an unlimited number of feeds, remove ads in the alerts, use a web interface to manage their alerts (via techcrunch).

Competitors include immedi.at and Zaptxt.

Post from: EveryJoe

FeedCrier: more RSS and IM

Pheedo Feed Report 3 is here

admin — Thu, 18 May 2006 00:36:16 +0000

Pheedo has released their “Pheed Read #3” report, the complete report can be downloaded here (PDF). The most important findings include:

Consumers Remaining Within Aggregator / News Reader Environment To View RSS Content
Full-Text Feeds and Summary Feeds Garner Similar Click-Through Rates
Summary Feed CTR Varies Widely
Most Publishers Opt for Summary Feeds
Bloglines and MyYahoo! Lead RSS Content Aggregators
Standalone Ads Continue to Outperform Inline Ads
Content Category Influences RSS Ad Performance; Niche Categories Yielding High Response Rates

And the Executive Summary:

As the RSS publishing and advertising marketplace evolves, it is important to monitor the indicators such as click-through rates, which are normalizing; RSS ad performance, which remains strong; and most importantly, how RSS consumers are interacting with feed content.

Advertisers and publishers need to engage the RSS consumer at the aggregator or feed reader level. That’s where the relationship is — not at the website. Hoping for a click-through by publishing summary feed content is not a viable content monetization strategy in an RSS-enabled publishing model. This is good news for publishers who are evaluating opportunities for RSS feed advertising, and good news for advertisers seeking to reach information consumers in this growing channel.

Post from: EveryJoe

Pheedo Feed Report 3 is here

RSS Advertising in the news

admin — Wed, 26 Apr 2006 19:44:31 +0000

Alotta news about rss-vertising the past days. Syndicate IQ is announcing a new RSS Ad serving platform. Stuart Watson, CTO and founder, explains “We can now deliver ads within RSS readers regardless of which article an individual subscriber is viewing and which reader he or she is using. Currently, subscribers use different readers, making it difficult to get ads delivered. We can auto-format an ad based on the reader type as well as deliver ads to an article opened by an RSS subscriber.” The solution will be more broadly deployed in the coming weeks… Meanwhile FeedBurner has designed a self-service interface to make the ad-buying process easier for advertisers. The new self-service tools provide a quick way to bypass human contact and purchase media directly via the FeedBurner website. And last but not least, Pheedo is about to announce the launch of “Ads for Feeds”. This is a new service that will make it easy for website publishers to insert and track the ads into their feeds. This should be Pheedo’s big push to grab the publsher market in the emerging RSS advertising space, according to president Bill Flitter.

Well, looks like there is gonna be enough choice for publishers who wanna monetize their content. I’m very curious how this will evolve… Are we gonna get rss-ad-killers?

Post from: EveryJoe

RSS Advertising in the news

RSS Advertising

admin — Wed, 12 Apr 2006 12:05:43 +0000

One of the things I love about RSS is that it’s simple, clean and quick. I dont really care if there’s advertising in a feed (or on a site), as long as it’s relevant and the content is good! Size and relevancy are very important, so don’t create ads that oversize the content…

A few weeks ago I read a post about FeedSky (Chinese Feedburner), this company enables users to add advertising of Joyo in their feeds, and get revenue sharing when ads are clicked by readers. It is the first attempt in China to monetize RSS feeds.

You also wanna monetize your RSS feed? There are a few companies that provide RSS ads, these are the ones I know:

The Yahoo Publisher Network has added support for ads in RSS feeds. If you are a YPN beta user, you can include ads within your full post RSS feed;

The FeedBurner Ad Network (FAN) gives you the opportunity to monetize content. Feedburner also lets you insert an Amazon Associate ID in your feeds;

Pheedo offers RSS ads that appear on your weblog and in your feeds;

Google AdSense for feeds beta (apply);

Kanoodle delivers advertising in RSS (sponsored links);

Q-Ads (AKA Adgenta) offers a unique way for you to embed ads anywhere you can place a picture – in your blog post, on your website and in your RSS feed.

Did I miss anyone? Please let me know…
And what happened to hot start-up rssads.com?

Anyway, a new study from PQMedia expects RSS advertising to gain popularlity quickly. RSS advertising, non-existent until mid-2005, generated spending of $650,000 in 2005, but will be the fastest growing segment over the next five years!

Post from: EveryJoe

RSS Advertising

Pheedo feed report

admin — Thu, 15 Dec 2005 11:15:05 +0000

Pheedo, “the RSS advertising and analytics experts”, released its second in a series of “Pheed Read” reports, providing RSS publishers, advertisers and users insight into RSS usage patterns. The complete “Pheed Read #2” report is available on Pheedo’s blog but I’ve posted a summary below:

Standalone RSS ads are far more successful than inline ads.
Placing RSS ads in every other post yields the highest percentage of click throughs.
RSS content and advertisement CTR varies significantly based on the day of the week (Tuesday, Monday and Saturday have emerged as the days with the highest CTR while Thursday and Friday show the lowest percentage).
Mid-week readership of RSS feeds highest (peaks on Tuesday and Wednesday).
RSS ads are outperforming similar Web ads (an average CTR of 7.99%!).
Bloglines leads RSS readers in market share.

Post from: EveryJoe

Pheedo feed report

Where to get your RSS statistics

admin — Thu, 08 Dec 2005 10:28:03 +0000

Measuring and tracking RSS is becoming more and more important. Especially for marketers it is very interesting how many subscribers there are, with which readers they read and how many click-throughs are generated. As far as I know there are three big players in the stats-market at this moment: Feedburner, Pheedo and SyndicateIQ.
FeedBurner is probably the biggest player and offers a full range of services to help you track feed circulation, inform about readership, supply item stats and can help implement revenue-generating programs in your feed(s). Pheedo does the same thing, it creates tools that enables you to promote, analyze, and optimize your weblogs and content feeds with software and services. The third one is SyndicateIQ and helps you to “manage, measure, and monetize syndicated content”.

Do you know any other company delivering RSS metrics? Drop a comment…

Post from: EveryJoe

Where to get your RSS statistics