Disney Says 4-Year Old Boys Should Wear Perfume
July 25, 2007 by Susan Gunelius
Filed under Marketing
Earlier this month, I published a post called Disney Expands Its Brand Presence Everywhere and talked about the upcoming launch of a Disney wine. It looks like that was just the beginning of Disney’s unusual brand extension plans. Up next: a cologne targeted to boys between the ages of 4-11 within the Hispanic market.
