As a professional blogger, I get a ton of pitches. (And even welcome them!)
But I recently got a pitch I responded positively too from  PR person over at DittoePR. They seem to be a great firm, but I think this practitioner forgot the basics.
She did the pitch right by sending a specific letter targeted to me and for my audience. I responded positively. She followed up with a request for a phone meeting that day, plus additional info. Perfectly done.
But when I said I couldn’t make a meeting that day, it seemed to fall apart.  I offered other days that …read more

Startup Spark is one of the top 100 business blogs on Technorati.  So I often get pitched from PR firms and other entrepreneurs to highlight their book, their product, or their service.
Recently, I sent out  a call that I wanted to interview authors and other experts. I was pitched one CEO who I thought would interest all of you, so I agreed to interview him. I was excited because the technology they were using could be very beneficial to all of us. And having the founder/entrepreneur to talk about his startup pains would have been great stuff too.
But the PR …read more