Knowing Yourself and Communicating It

I listened to Karl Rove on the radio talking about how John McCain can win in November. He focused on developing the story about John and gave many examples: the McCain’s adoption and raising a foster child, his father and grandfather’s committment to their country through militaty service, and his own story of captivity during war as a character builder.
The point that Rove made was that voters want to know the people they are voting for; once they do, assuming the “story” is a good one, they are more likely to listen to the candidates positions. Note I did not …read more