Social Media in a Conservative Industry

This is  guest post contributed by a partner in crime, the very lovely Sarah Morgan.
I’m not a "social media marketer" or "social media strategist" or "social" anything – not by title, anyway. I’m a director at a PR agency who cares passionately (some might say "obsessively" – toMAto, toMAHto) about social media and what it’s capable of.
I work in healthcare: all my clients are pharmaceutical companies, biotechs, medical-device companies, etc. There might be more staid industries… but let’s just say that most aren’t hopping up and down to try the latest wild and crazy way to reach out their target …read more