Know who you’re pitching to – or else

As a public relations professional, I see the mistake start up owners make when trying to get their own publicity.
They blanket press releases to any and every email address they find. It’s a bad idea for several reasons, including not focusing in on your target market.
But even professionals have been known to do this. And now, one editor is outing – and banning those professionals.
The editor at Wired couldn’t take the more than 300 spam releases he got and decided to tell the world. You can also read more about this mess over at business channel sister blog Common …read more