First of all, EA Singapore uses Facebook advertisements to promote the pre-ordering and the launch party of The Sims 3 on 2nd June 2009. When you are at the The Sims 3 Pre-Order & Launch Party landing page, you can’t miss the details of the launch party which you need to RSVP to the event on Facebook.

What’s special about the launch party is that you can get hold of an exclusive The Sims™ 3 T-shirt (for the first 600 game redemption) and get to meet other Sims fans. Of course, you can add the Sims strangers you encounter at the event on Facebook.

Greetings to all Sims fans! Join us this coming June at ILUMA for The Sims 3 Launch Party! Make friends and share your Sims memories. Bid farewell to the old Sims and usher in the all new Sims 3.

All you have to do is to PRE-ORDER The Sims™ 3 Collector’s Edition, and bring your pre-order card to the launch party to redeem the game. Exclusive pre-order bonuses abound!

And that’s not all! The FIRST 600 game redemptions will receive an exclusive The Sims™ 3 T-shirt PLUS a few extra surprises!

The Sims™ 3 Collector’s Edition includes:
• The Sims™ 3 game
• Exclusive 2GB Plumbob USB Flash Drive and Carabiner
• Exclusive European Sports Car download
• New The Sims 3 theme music
• Prima Tips & Hints Guide
• US$10 of Sims points for The Sims™ 3 Store

All pre-orders will come with special Bonus Download Codes for:
• An Exclusive Vintage Sports Car to drive your Sims around the neighbourhood.
• A FREE The Sims 2 Expansion Pack of your choice (Digital Download Version) from our online EA Store!

Using Facebook, EA Singapore managed to market and promote The Sims 3 effectively and unite Sims and EA fans online and offline. Kudos to the team behind this Sims 3 marketing campaign.

Image: EA Singapore

Post from: EveryJoe

EA Singapore, Facebook & The Sims 3