Moosehead Unveils Cracked Canoe

Moosehead announced today a new beer to quench the thirst of an older, more classy, more sophisticated audience. The beer is called Cracked Canoe and sports a completely repackaged look rounding out Moosehead’s product line to satisfy more beer drinkers.

Moosehead’s current branding is a green label, with a crest-like logo with photographic moosehead. The company’s origins speak to that image, originally named the Army & Navy Brewery, Moosehead catered to Nova Scotia’s “thirsty redcoats and jack-tars” (source).
The new branding focuses on a can that is unlike any other in the market. Not as large as a tall-boy, but taller and …read more