Moosehead announced today a new beer to quench the thirst of an older, more classy, more sophisticated audience. The beer is called Cracked Canoe and sports a completely repackaged look rounding out Moosehead’s product line to satisfy more beer drinkers.

Moosehead’s current branding is a green label, with a crest-like logo with photographic moosehead. The company’s origins speak to that image, originally named the Army & Navy Brewery, Moosehead catered to Nova Scotia’s “thirsty redcoats and jack-tars” (source).
The new branding focuses on a can that is unlike any other in the market. Not as large as a tall-boy, but taller and …read more

Earlier this week, Forbes announced the most anticipated luxury cars of 2008.  How do we know these cars are ultra-luxurious and just down-right special?  It’s simple.  They’re ultra-expensive.  In fact, most of them already have a two-year waiting list.
Forbes reports that each of these cars will have significant impacts on the brands they represent, which will outpace the impact of their corresponding sales volumes.  I think that’s a very interesting comment and probably quite accurate.  At $412,000 and with a two-year waiting list, Rolls-Royce’s 2008 Drophead Coupe (the quintessential convertible), will do more to hype their image as a car …read more

In today’s celebrity-endorsed and money-does-it all world, it’s no wonder many brands want to achieve a tight spot in premium heaven. Making the jump from being a regular brand to a premium or luxury brand is no easy job, and usually not a coincidental event.
Premium brands are usually described as those tough to get, high priced, innovative, creative, leading, brands that have been elevated from the ‘regular’ marketplace to compete in a top-notch market; surrounded by other premium brands (although not as many as in the regular one). And generally some of the main pillars used to achieve that luxury …read more