Print Media in Dire Straits?

Late last week, The New York Times threatened to shut down The Boston Globe unless cost cutting concessions were not given by its union – $20 million in cost cutting concessions that is – including pay cuts and the cessation of pension contributions. This after already undergoing “several rounds of deep cost-cutting and staff reductions,” according to the NY Times.
This week, the newspaper is launching a branding and subscription campaign.
With “One Story” as its tagline, the campaign focuses on the Globe’s photography and range of storytelling. According to EditorAndPublisher.com, the campaign will include 30- and 60-second TV spots on NESN …read more