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Almighty Google May Not Be So Almighty for Long

June 9, 2007 by Susan Gunelius  
Filed under Marketing

Almighty Google May Not Be So Almighty for Long

Google is considered to be one of the strongest brands in the world, but lately that brand has come under attack.  Today, London-based Privacy International released a report on the privacy practices of the internet’s top sites stating Google had received their lowest possible grade, which is typically reserved for companies with, “comprehensive consumer surveillance and entrenched hostility to privacy.”  Ouch.  That doesn’t sound good.
Twenty-two companies were analyzed for the study including Yahoo Inc., Microsoft Corp. and AOL.  According to Privacy International, none of those companies comes close to Google to, “achieving status as an endemic threat to privacy.”  Double …read more


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