Are you creating a new product and need to figure out a name for it? Do you have a current product that you need to rebrand with a new name? Then before you create a new name, make sure that you do your research first.
When you do your research, make sure to check the name that you have chosen in different countries and languages. Having the wrong product name can be damaging to your brand. If you do have a blunder with your product name, then make sure that you take steps to correct it.
As you develop your product’s name, it …read more

Have you found that when consumers refer to your product with a different catch phrase than your product’s actual name? Do you find that consumers ask for a particular product with a shortened or different name than what you have branded it with? Then maybe it’s time for you to rebrand your product’s name.
One case of rebranding can be seen with the Radio Shack company. One of the original names was Tandy then they changed to Radio Shack and now have chosen to rebrand themselves as “The Shack”. According to the company…
Our customers, associates and even the investor community have …read more

What could a small business owner possibly learn from looking at one of the most hyped social media platforms?
The big news has been filtering through interviews and blogs: Twitter, previously free, now has a strategy to make money.
Lesson 1: You can have a great product that everyone loves, but it won’t make you a living unless you’re monetizing it in some way.
The problem for them is just that; currently, all services are free.
Lesson 2: Once prices are set at a certain level, the product is depicted as having that value. It’s difficult to raise prices significantly without getting complaints.
The founders …read more