UGC threatens traditional media

The rise of the prosumer is threatening the traditional media companies, as the tools become more widespread for all to make their own content and not rely on the big businesses.
…media and entertainment executives see the ability and eagerness of individuals to create their own content as one of the biggest threats to their business. 57 percent of the respondents identified the rapid growth of user-generated content (amateur digital videos, podcasts, mobile phone photography, wikis and social-media blogs) as one of the top three challenges they face today.
The world is changing, the gatekeepers are losing power. …read more