How Can We Blog and Protect Our IP?

As recently as two days ago, at the ad:tech Sydney conference, I was asked once again a question I get asked a lot by people considering business blogging.
How can our company have a blog and not risk having all our good ideas taken by others?
Well, at a mechanical level, you could get your IP-specialising legal counsel to check everything you write before you post it. And wouldn’t that make for a rivetingly interesting, must-read blog? Unlikely.
How I usually respond to the question, bearing in mind I am not a lawyer and do not purport to provide legal advice, is to …read more