To launch Unforgivable Woman with a bang, Diddy hosted a party this week that aired live on MySpace.  In fact, before the perfume was even rolled-out, controversy surrounded it due to a sexually suggestive commercial starring Diddy and Jessica Gomez.  That controversy created a loud buzz around Unforgivable driving awareness and interest in it. 

I have to assume that sales for Unforgivable Woman will do well.  Most of the brand extensions Diddy adds to his fashion line are successful.  Launching a perfume made with champagne and pina colada combined with a controversial ad campaign should help get the product off the ground and running.

The only question is, do you think Diddy is getting close to oversaturating the market with his brand, or are his decisions related to his brand still good ones that have not yet diluted it? 

Post from: EveryJoe

P Diddy Launches Unforgivable Women’s Perfume