#1 Reason Consumers Make Purchase Decisions: Brand Experience
June 29, 2007 by Susan Gunelius
Filed under Marketing
Gfk Roper conducted a study of consumers late last year to learn what influenced people the most when it comes to making purchase decisions. The study showed that advertising, marketing and pricing are not the biggest factors that influence consumers’ buying choices. Instead, prior experience with a brand is at the top of the list. Here is how the top four factors shook out:
