A Day of Brands, Day 1

Consider how much brands influence our purchasing decisions. You might think that certain brands don’t have a strong hold on you, and you may be right, but we are bombarded by brands both from the outside looking in and from inside our own homes.
During my morning commute, I tried recounting all of the brands that I came across in the 2 hours since I woke up. It was a hard exercise. It’s not only a matter of brand perception, or of brand retention! For the life of me, I can’t remember what brand of shampoo I’m currently using!
Below is a …read more