Umbro and QR codes

Umbro are currently selling England football shirts with a QR code on the care label, which will take you a special mobile site with exclusive content. QR codes are starting to make it big in Europe, being used in a variety of ways to market products. All they tend to do is point you towards a URL – but if you have a good reader (not always guaranteed) it’s easier to take a quick snap with the camera than type in a URL.
They also add the value of intrigue, the quote in the Sky News article
“It’s not just …read more