There’s an ancient saying that’s been passed down through generations of fitness franchise bloggers:  Old Fitness Franchises Never Die, They Just Get Acquired by Diversified Health & Fitness.
And just as Blogstradamous predicted, the troubled and troubling 1-2-3 FIT franchise chain was sighted being  led across a misty field by a grim character carrying a scythe and sporting a black “Diversified Health & Fitness” hoodie.
Yes, just after aquiring the Butterfly “I’m not quite dead yet!” Life fitness chain, Diversified Health and Fitness has acquired 1-2-3 Fit, the coed express fitness club created by the supposedly dark knights of franchising, the controversial …read more

Quiznos Chief Marketing Officer, Rebecca Steinfort, has been busy doing damage control on the ill-conceived promotion FranchisePick.com has dubbed The Quiznos Million Snub Giveaway.
UnhappyFranchisee.com has posted quotes from Steinfort explaining how it came about that Quiznos gave away coupons for 1,000,000 free subs only to have franchisees refuse to honor them.  The post on UF (Quiznos Exec Explains Sub Giveaway Debacle. What Do Franchisees Say?) invites comments on the official explanation, as well as questions readers would like to ask Steinfort.
Here is the Quiznos explanation, with quotes from an interview on WalletPop.
#1  The Million Sub Giveaway was a sound initiative …read more

Stuart Goldman of Club Industry’s Fitness Business Pro, a leading health club industry trade publication, has written an extensive and well-researched article on the struggling 30-minute fitness franchise chains and some of the powerful names that were instrumental in putting the match to this “hot new franchise” phenomenon.
I plan to look at particular points of this article in upcoming posts. Please share your initial comments below.
Here’s an excerpt. Click a link to read the entire article:
Source: Lights Out by Stuart Goldman, Managing Editor, Fitness Business Pro
The troubles that continue to plague circuit club companies also extend to …read more