QVC Rebrands with New Logo and Ad Campaign

For the first time in its 21-year history, QVC has launched a national advertising campaign.  The fully integrated campaign will be used to promote QVC’s re-branding efforts. 
First, QVC launched a series of billboards and online teasers saying simply, “IQdoU?”  On Sunday, QVC announced they were behind the cryptic message which means, “I shop QVC, do you?”  At the same time, QVC rolled out a new logo (its first new logo in 14 years).  The logo represents a ribbon unwrapping a package.