Looks like Sony are listening a little, they’ve released embeddable versions of a behind the scenes video that contains “interviews with Creative Producer, Juan Cabral from Fallon, Animation Director Darren Walsh from Passion Pictures and Director Frank Budgen from Gorgeous and gives you a behind-the-scenes peak into the incredibly painstaking production process!” It’ll be on the site later today.
Warning, Hi Res version. Also, it’s autoplay :( Edit – hopefully this is a better video player. The code they seemed to screw with the layout. They also sent the wrong URL orginally as well. oh well, …read more

One big, big rabbit!
The video is over at Sony’s site – they don’t like this new social media thing at all. I like the ad though.
Here’s one of the many YT copies instead of working your way through the Flash site.

Another mail from the Sony Bravia PR team. No pictures this time, they just point you to the site. But they are open to questions, so time to have a think.

the BRAVIA advert will be made up of stop frame / motion animation, in which objects are moved by very small amounts between individually photographs frames – a very long and arduous process.
Over a period of three weeks, 40 animators were responsible for 189 2ft bunnies, 150 1ft cubes, a 30ft giant rabbit and a 10ft x 20ft purple wave – all made from 2.5 tonnes of plasticine. …read more

Not sure where the PR outreach has gone, but Sony Bravia have put up some colour images for you to download on their site. I’m curious how this will work out, with all these rabbits.

Sony and Immediate Future are doing outreach for their new Sony Bravia ad shoot (so we take it that it worked for them last time, then) and have sent out some pictures and some information. Frank Budgen is directing, a man who seems to have a few awards in his time (why doesn’t IMDB have ad directors as well?). They’re also utilising micro-blogging, as Ruth Speakman from Sony is twittering away at braviaplaydoh. And the playdoh? Rabbits, lots and lots of model rabbits. Looking forward to seeing how model rabbits and many animators bring …read more