Starbucks to Raise Prices

It hardly makes sense on the surface that a business would resort to raising prices to see itself through a deep recession and weak consumer spending, but that is exactly what Starbucks plans to do. While several basic drinks may now be less expensive, Starbucks has already started raising prices on specialty drinks in several stores.
 
By the end of the year, the price adjustments should already be affecting Starbucks stores nationwide, placing Starbucks firmly in the difficult position of balancing its brand with its customers’ desires to save money. Competition from the likes of McDonald’s, which recently started selling espresso …read more