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The Disney Brand & Wine: Not a Good Match

July 29, 2007 by Susan Gunelius  
Filed under Marketing

The Disney Brand & Wine: Not a Good Match

Earlier this month, I published a post about Disney’s (NYSE: DIS) plans to enter the wine market (read Disney Extends Its Brand Presence Everywhere).  Luckily, it seems like they’ve come to their senses and plan to back out of the wine market before their wine ever hits store shelves.

Disney Extends Its Brand Presence Everywhere

July 1, 2007 by Susan Gunelius  
Filed under Marketing

Disney Extends Its Brand Presence Everywhere

It’s been a long time since Walt Disney’s dream of creating entertainment and places for parents and children to enjoy together was the most important part of the Disney company’s strategy.  In fact, I think that part of their agenda is at the bottom of their list of priorities and fading fast.  The corporate behomoth currently known as The Walt Disney Company (NYSE: DIS) has expanded into just about every line of business one can think of with no signs of stopping anytime soon, but for those Disney fans out there, like myself, I bet you never thought you’d hear …read more


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