How can you influence purchase decisions

How are people influenced online? This is an important part of understanding social media and important to understand as part of your networking approach. Razorfish have just published a report on what they call social influence defined as
“Social Influence Marketing is about recognizing, accounting and tapping into the fact that as your potential consumer makes a purchasing decision, he or she is being influenced by different circles of people through conversations with them, both online and off.”

It is a fascinating insight and a must read for people who network on the web to either build their personal brand or indeed …read more