Exploring a hybrid model: community PR management

Marshall Kirkpatrick of Read Write Web just posted a missive about whether Start-Ups need Community Managers or not (post). He presents, as Marshall always does, both sides of the coin very well.
Before we get into the Yes or No question, the short version of what a community manager is and does:
A community manager is someone who communicates with a company’s users/customers, development team and executives and other stake holders in order to clarify and amplify the work of all parties. They probably provide customer service, highlight best use-cases of a product, make first contact in some potential business partnerships …read more