GM Launches Reinvention Campaign

Now that they have filed for Chapter 11 bankruptcy, the rebuilding of General Motors’ image begins with their new Reinvention marketing campaign. The campaign includes a website — GMreinvention.com, which features GM vehicles, parts, warranties and service information along with news on the bankruptcy proceedings. On the website, there are links to the GM Twitter, Facebook and other social media accounts.
“We’ll break an ad campaign that is very transparent, that we’re not the first company to go through this. We’re going to reinvent ourselves,” said Mark LaNeve, vice president of GM sales, service and marketing said to Automotive News earlier …read more