Is It A Risk To Call Seth Godin Wise?

Speaking of “Dating Your Prospects” at eBay Live, Seth Godin offers valuable thoughts and suggestions…
Julia Wilkinson tells us the reason Seth asked rhetorically “Why are you not dating your prospects” is “to build communication with them; a way to differentiate yourself from all the other products on the proverbial shelf.”
That isn’t really new news. What he says next isn’t either but it is wisdom surely worth attention;
The other big question he had for the audience was “Is eBay a platform or a job?” As a platform, you can use it to “build something far bigger than you can imagine.