CBS News is reporting that more car rental companies are adding fuel-efficient and hybrid cars to their selections, but at the same time, some may be shooting themselves in the foot by charging a ridiculous amount to rent one. According to the article:

“Those who are looking for a value in terms of dollar for dollar will absolutely not get hybrids,” said Brian Chee, the head automotive analyst at MyRide.com. But he said there’s a growing market that’s willing to shell out an extra $40 for the hybrids during quick vacations.
And some wonder whether consumers will be willing to dish out …read more

Fox Rent a Car has been in business since 1989, and since at least 2006 they’ve been teaming up with other car rental companies to provide their customers with hybrids.