In a new report by Gartner Analysts, they’re stating the obvious: social computing/social networking is a force to be reckoned with from a customer relationship management standpoint. Do companies really not know this yet?
I do have to rememeber to rein in my skepticism when I read things like the Gartner report and remember that I’m considered one of those early adopter types. I’ve been preaching the need for companies to use social networking for CRM, and brand building for approximately two years now.
The Gartner report predicts that more than 60% of Fortune 1000 companies will have a form of online …read more

For anyone interested in how the blogosphere is developing beyond (as well as in) the USA, there is a new, freely downloadable and thoroughly absorbing report out, courtesy of Edelman, A Corporate Guide to the Global Blogosphere. The report draws on the Edelman Omnibus Blog Survey conducted by Edelman’s “independent research company, Strategy One”. Countries surveyed were Belgium, China, France, Germany, Italy, Poland, South Korea, the United Kingdom and the United States.
I’m only half way through the report but will be studying it closely. My first impression is that, in line with the report’s title, it is a “(corporate) guide …read more