Starbucks is set to launch a new marketing campaign “Real Food. Simply Delicious.” as they revamp their current menu. Their new menu will include a variety of baked good without high fructose corn syrup, artificial flavors or dyes, as well as low-calorie salads, breakfast sandwiches made with egg whites and other healthier options.
The campaign aims to attract the more health-conscious crowd. According to Reuters, the ingredient changes will include taking out the preservatives from most of their baked goods. Some of the new items are a banana walnut bread, a reduced-fat coffee cake and organic blueberry bar.
“Food has been the …read more

Smokey Bones Bar & Fire Grill has taken an interesting approach with their new website. Back in the fall, they began rolling out their new branding in an attempt to market the restaurant, not just as a great place to eat, but also as a social destination for patrons to hang out at their bar and meet others.
According to a recent Nielsen report, social networks and blogs have surpassed email as a form of communication. Therefore, Smokey Bones wanted to revamp and improve their online presence with emphasis on several social media elements.
Their new website at SmokeyBones.com attempts to attract …read more