Diggnation Costar Launches WoW Show
July 16, 2008 by Mike Abundo
Filed under Computers
Competitive gaming is already a spectator sport, so why not cooperative gaming? After all, you can try almost anything inside online video. Read more
Revision3 on YouTube
July 12, 2008 by Mike Abundo
Filed under Computers
Most of the videos I watch on my desktop are on YouTube, while most of the video podcasts I watch on my phone are from Revision3. That’s why I’m very happy to see two of my favorite things inside online video come together as Revision3 gets on YouTube. It’s about time, guys.
Epic Fu Jumps to Revision3
June 6, 2008 by Mike Abundo
Filed under Computers
You know the online video industry is growing when there’s room for shows to jump between production companies. Epic Fu just jumped from Next New Networks to Revision3.
MPAA Dogs Hack Diggnation
May 30, 2008 by Mike Abundo
Filed under Computers

If you need any more proof that the MPAA’s “antipiracy” attack dogs hurt innocent people, look no further than this. Revision3 CEO Jim Louderback reports that a denial of service attack — a cybercrime — that took down his business for two days was committed by none other than Media Defender, an MPAA “antipiracy” watchdog.
Revision3 produces online video shows, their most famous being Diggnation. They publish their content — quite legally — via BitTorrent. Apparently, Media Defender’s systems are programmed to put fake trackers on BitTorrent servers, and attack those servers if caught. That’s exactly what happened to Revision3. Read more
Fox Buys Revision3
April 1, 2008 by Mike Abundo
Filed under Computers
Oh Kevin, I thought you were the poster boy for technological rebellion against bullshit. Now here you are on Diggnation announcing that your online video startup Revision3 just sold out to Fox News. Read more
Niche Video Commands Higher Ad Rates
March 28, 2008 by Mike Abundo
Filed under Computers
Want to know how much it costs to advertise inside online video? Daisy Whitney posts a survey of ad rates from various video sites.
Blip.tv: CPM $10-$30, sponsorships $30-$100.
Goodnight Burbank: product placements $3,000-$8,000.
Abigail’s X-Rated Teen Diary: product placements $1,000-$5,000.
Revision3: CPM $60-$80.
For Your Imagination: CPM $20-$60.
ManiaTV: CPM $10-$30.
TV Guide: CPM $25-$30.
CNN: CPM $25.
We already know Ask a Ninja charges $100,000 monthly. Kevin Nalts charges $3,000-$10,000 per product placement.
Notice that niche video sites can command ad rates higher than those of a mainstream video site like CNN or TV Guide. That’s the value of a focused audience.

























