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Saturday, November 21st, 2009

Diggnation Costar Launches WoW Show

July 16, 2008 by Mike Abundo  
Filed under Computers

Diggnation Costar Launches WoW Show

Competitive gaming is already a spectator sport, so why not cooperative gaming? After all, you can try almost anything inside online video.

Revision3 on YouTube

July 12, 2008 by Mike Abundo  
Filed under Computers

Revision3 on YouTube

Most of the videos I watch on my desktop are on YouTube, while most of the video podcasts I watch on my phone are from Revision3. That’s why I’m very happy to see two of my favorite things inside online video come together as Revision3 gets on YouTube. It’s about time, guys.

Epic Fu Jumps to Revision3

June 6, 2008 by Mike Abundo  
Filed under Computers

Epic Fu Jumps to Revision3

You know the online video industry is growing when there’s room for shows to jump between production companies. Epic Fu just jumped from Next New Networks to Revision3.

MPAA Dogs Hack Diggnation

May 30, 2008 by Mike Abundo  
Filed under Computers

MPAA Dogs Hack Diggnation

\r\n\r\nIf you need any more proof that the MPAA\’s \”antipiracy\” attack dogs hurt innocent people, look no further than this. Revision3 CEO Jim Louderback reports that a denial of service attack — a cybercrime — that took down his business for two days was committed by none other than Media Defender, an MPAA \”antipiracy\” watchdog.\r\n\r\nRevision3 produces online video shows, their most famous being Diggnation. They publish their content — quite legally — via BitTorrent. Apparently, Media Defender\’s systems are programmed to put fake trackers on BitTorrent servers, and attack those servers if caught. That\’s exactly what happened to Revision3.

Fox Buys Revision3

April 1, 2008 by Mike Abundo  
Filed under Computers

Fox Buys Revision3

Oh Kevin, I thought you were the poster boy for technological rebellion against bullshit. Now here you are on Diggnation announcing that your online video startup Revision3 just sold out to Fox News.

Niche Video Commands Higher Ad Rates

March 28, 2008 by Mike Abundo  
Filed under Computers

Niche Video Commands Higher Ad Rates

Want to know how much it costs to advertise inside online video? Daisy Whitney posts a survey of ad rates from various video sites.
Blip.tv: CPM $10-$30, sponsorships $30-$100.
Goodnight Burbank: product placements $3,000-$8,000.
Abigail’s X-Rated Teen Diary: product placements $1,000-$5,000.
Revision3: CPM $60-$80.
For Your Imagination: CPM $20-$60.
ManiaTV: CPM $10-$30.
TV Guide: CPM $25-$30.
CNN: CPM $25.
We already know Ask a Ninja charges $100,000 monthly. Kevin Nalts charges $3,000-$10,000 per product placement.
Notice that niche video sites can command ad rates higher than those of a mainstream video site like CNN or TV Guide. That’s the value of a focused audience.


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