EveryJoe » Revision3

Diggnation Costar Launches WoW Show

Mike Abundo — Wed, 16 Jul 2008 15:17:21 +0000

Competitive gaming is already a spectator sport, so why not cooperative gaming? After all, you can try almost anything inside online video.

Anyone who watches Diggnation has heard Alex Albrecht repeatedly mention his World of Warcraft adventures. That’s why he decided to make a show about them. Project Lore follows Alex and his friends as they battle and banter through WoW instances.

Oddly enough, Alex isn’t doing the show with Diggnation producer Revision3, but with rival producer Deca. I guess unlike TV stars, online video stars can work with whoever the Hell they want.

I used to listen to GuildCast, a long-running audio podcast about Guild Wars. Someone should make a Guild Wars video podcast. After all, it’s so much prettier than WoW.

If Project Lore succeeds, perhaps this coop battle-and-banter format would work with other games as well.

(Via Chris Albrecht, no relation.)

Post from: EveryJoe

Diggnation Costar Launches WoW Show

Revision3 on YouTube

Mike Abundo — Sat, 12 Jul 2008 20:37:57 +0000

Most of the videos I watch on my desktop are on YouTube, while most of the video podcasts I watch on my phone are from Revision3. That’s why I’m very happy to see two of my favorite things inside online video come together as Revision3 gets on YouTube. It’s about time, guys.

Post from: EveryJoe

Revision3 on YouTube

Epic Fu Jumps to Revision3

Mike Abundo — Fri, 06 Jun 2008 12:32:46 +0000

You know the online video industry is growing when there’s room for shows to jump between production companies. Epic Fu just jumped from Next New Networks to Revision3.

Post from: EveryJoe

Epic Fu Jumps to Revision3

MPAA Dogs Hack Diggnation

Mike Abundo — Fri, 30 May 2008 12:08:25 +0000

\r\n\r\nIf you need any more proof that the MPAA\’s \”antipiracy\” attack dogs hurt innocent people, look no further than this. Revision3 CEO Jim Louderback reports that a denial of service attack — a cybercrime — that took down his business for two days was committed by none other than Media Defender, an MPAA \”antipiracy\” watchdog.\r\n\r\nRevision3 produces online video shows, their most famous being Diggnation. They publish their content — quite legally — via BitTorrent. Apparently, Media Defender\’s systems are programmed to put fake trackers on BitTorrent servers, and attack those servers if caught. That\’s exactly what happened to Revision3.\r\n\r\nOf course, some idiots might say Diggnation\’s just some stupid Internet show. Fighting piracy is more important than some stupid Internet show, they might say. In response to such idiocy, may I quote Jim Louderback:\r\n\r\n

If it can happen to Revision3, it could happen to your business too. We’re simply in the business of delivering entertainment and information – that’s not life or death stuff. But what if MediaDefender discovers a tracker inside a hospital, fire department or 911 center? If it happened to us, it could happen to them too. In my opinion, Media Defender practices risky business, and needs to overhaul how it operates.

\r\n\r\nCopyright trolls think the need to protect their work gives them the right to hurt the innocent. Louderback says the FBI is now on the case. Let\’s hope those Media Defender dogs finally pay for all their cybercrimes.

Post from: EveryJoe

MPAA Dogs Hack Diggnation

Fox Buys Revision3

Mike Abundo — Tue, 01 Apr 2008 14:37:53 +0000

Oh Kevin, I thought you were the poster boy for technological rebellion against bullshit. Now here you are on Diggnation announcing that your online video startup Revision3 just sold out to Fox News.

Also in this clip, Kevin Rose is switching to Windows and Alex Albrecht is switching to Mac. At that point, anyone who’s watched enough Diggnation knows they’re kidding.

Post from: EveryJoe

Fox Buys Revision3

Niche Video Commands Higher Ad Rates

Mike Abundo — Fri, 28 Mar 2008 09:03:32 +0000

Want to know how much it costs to advertise inside online video? Daisy Whitney posts a survey of ad rates from various video sites.

Blip.tv: CPM $10-$30, sponsorships $30-$100.
Goodnight Burbank: product placements $3,000-$8,000.
Abigail’s X-Rated Teen Diary: product placements $1,000-$5,000.
Revision3: CPM $60-$80.
For Your Imagination: CPM $20-$60.
ManiaTV: CPM $10-$30.
TV Guide: CPM $25-$30.
CNN: CPM $25.

We already know Ask a Ninja charges $100,000 monthly. Kevin Nalts charges $3,000-$10,000 per product placement.

Notice that niche video sites can command ad rates higher than those of a mainstream video site like CNN or TV Guide. That’s the value of a focused audience.

Post from: EveryJoe

Niche Video Commands Higher Ad Rates