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Tuesday, December 8th, 2009

RFU Play On campaign

July 24, 2008 by Rachel  
Filed under Marketing

RFU Play On campaign

Last year, the RFU ran Play, a huge sports recruitment campaign to get more people playing rugby. It apparently worked well enough for them to try something similar this year, the Play On Campaign. I want to like this, normally O2 and the RFU put some good things out. But there are too many niggles and it’s annoying me more than letting me enjoy it.

the URL for the site is www.playon.com. Unfortunately, someone forgot to configure the DNS correctly, so if you just type in playon.com, which is more and more common, it goes nowhere. (petty, but …read more


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