Book Review: 2011 Trendspotting

Richard Laermer, author of Punk Marketing and Full Frontal PR, and the co-author of the Bad Pitch Blog, has a new book out, called 2011 TrendSpotting for the Next Decade.
My first introduction to Richard was through the Bad Pitch Blog, and from that, I  picked up Full Frontal PR. Thought it was worth a look, at the very least. I didn’t know what to expect, and almost thought it was going to be yet another dull “here’s how you should be doing PR” book. I was completely wrong, and found myself sucked into Laermer’s writing style.  He doesn’t pull …read more