Mesh and Richard Edelman

Notes from the first morning keynote as Mesh conference
The Future of Public Relations
Stuart MacDonald talks to Global CEO of Edelman Richard Edelman.
Q: what is your definition of PR:
A; it s about telling a story well, and the essence of a story is true. it should not be spin or black arts, that’s malpractice. the best PR is coming up with a strategy that helps a company do the right thing and tell the story well
Q; why is the rap so bad?
A: PR has got conflated with political relations, and in politics there are behaviours that may not …read more