Rimmel and Astroturfing

I was looking through my referrers and found a link from this BabyExpert Forum, linking through to one of the sessions on mobile use I had written up the other week.
Rimmel campaign in the UK. We created phonewear – mobile is a reflection of you and your personality. Rimmel can and built on this. A number was in a TV ad – phone a number -get told to text to a shortcode, got free Rimmel screensaver. You got a silver image – or a ‘gold’ crown – drive you to the MySpace page, with a code, to win 25GBP of …read more