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	<title>EveryJoe &#187; robin rhode</title>
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		<title>BMW&#8217;s Z4 Coupe Commercial With Robin Rhode</title>
		<link>http://www.everyjoe.com/articles/bmws-z4-coupe-commercial-with-robin-rhode/</link>
		<comments>http://www.everyjoe.com/articles/bmws-z4-coupe-commercial-with-robin-rhode/#comments</comments>
		<pubDate>Wed, 06 May 2009 18:10:29 +0000</pubDate>
		<dc:creator>Rachel Segal</dc:creator>
				<category><![CDATA[Cars]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[drawing tool]]></category>
		<category><![CDATA[robin rhode]]></category>
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		<guid isPermaLink="false">http://www.everyjoe.com/?p=66996</guid>
		<description><![CDATA[Now this is interesting - BMW, an automotive company that happens to have a long history in the arts, has released a pretty incredible new commercial that for the Z4. Artist Robin Rhode uses the roadster as a 306hp paintbrush, creating a unique, colorful performance that&#8217;s more than just about how hot the car is (which, of course, it for sure is that too).

I&#8217;ll let you take a minute to watch the video&#8230;


This is the first time in a long time a car commercial has looked this fun and totally sexy.
The best part? You can recreate the 3D experience if [...]<p>Post from: <a href="http://www.everyjoe.com">EveryJoe</a></p>
<p><a href="http://www.everyjoe.com/articles/bmws-z4-coupe-commercial-with-robin-rhode/">BMW&#8217;s Z4 Coupe Commercial With Robin Rhode</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Now this is interesting -<strong> BMW</strong>, an automotive company that happens to have a long history in the arts, has released a pretty incredible new commercial that for the Z4. Artist <strong>Robin Rhode</strong> uses the roadster as a 306hp paintbrush, creating a unique, colorful performance that&#8217;s more than just about how hot the car is (which, of course, it for sure is that too).</p>
<p><img class="aligncenter size-full wp-image-67008" src="http://www.everyjoe.com/files/2009/05/bmw_z4_large.jpg" alt="bmw_z4_large" width="400" height="299" /></p>
<p>I&#8217;ll let you take a minute to watch the video&#8230;</p>
<div><script src="http://videos.video-loader.com/playerjs/video_935.js?width=400&amp;height=326&amp;backgroundcolor=fff" type="text/javascript"></script></div>
<p>
This is the first time in a <em>long</em> time a car commercial has looked this fun and<em><strong> totally sexy</strong></em>.</p>
<p>The best part? You can recreate the <strong>3D experience</strong> if you have a webcam and BMW&#8217;s paintbrush software. Go to the<strong> <a href="http://www.bmw.co.uk/bmwuk/augmented_reality/homepage/?bmwID=1156___bs-WjQ=@bb-RTg5X1JP">BMW UK website</a></strong> for directions on printing the 3D symbol and downloading the software so you can get behind the wheel of your own virtual BMW Z4. Beautiful, right?</p>
<p><em>Images: BMW UK</em></p>
<p>Post from: <a href="http://www.everyjoe.com">EveryJoe</a></p>
<p><a href="http://www.everyjoe.com/articles/bmws-z4-coupe-commercial-with-robin-rhode/">BMW&#8217;s Z4 Coupe Commercial With Robin Rhode</a></p>
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