Diversified H&F Acquires Butterfly Life

The “assets” of Butterfly Life, one of the ailing Curves women’s express fitness knock-off concepts, have been sold to Diversified Health & Fitness, Inc.

Diversified was founded by Roger Wittenberns in 2007, and has acquired a number of seemingly struggling, dying and/or comatose fitness franchise chains since then.
Diversified’s fitness holdings now include Liberty Fitness, Fit For Her, ShapeXpress, Access Fitness, Fit Zone, The Blitz, The Zoo, Sedona and others.
Here’s the company press release announcing the asset purchase:
FORT LAUDERDALE COMPANY ACQUIRES BUTTERFLY LIFE
Diversified Health & Fitness, Inc. of Ft. Lauderdale, Florida announces its acquisition of Butterfly Fitness, Inc., a National Chain of …read more