Andrew Goodman (Page Zero Media) ‘How to increase the ROI on your search advertising’
Most advertisers aren’t even in the present yet….the future is now, there are a lot of things that we should be doing now and we are not
In 2004, 50% of google properties made the money and 49% on other properties. In 2006, 62% of their revenues were from search. They optimised how they earned revenue on search and police the content network and now they have policed this they may be moving back towards selling you more non-search stuff.
1. Do not take on Leaky …read more

Bill Wise (Right Media) ‘Online Advertising Basics – Everything you wanted to know but were afraid to ask’
Although this was supposed to be the basics, I have to say that a lot of it went over my head; I’d love it if anyone could point me towards something that explains the basics for an exchange-based online advertising market which I could study at leisure to get my head around it.
Who are the players?
Publisher – more revenue, less effort, wants more demand, protect premium sales, user protection, want more product to sell;
Advertiser: wants better ROI, global control, efficiency, max audience relevance, …read more