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Wednesday, December 16th, 2009

Up, Up, and Away!

March 5, 2009 by Ellen Ewart  
Filed under Marketing

Up, Up, and Away!

Yesterday I talked about getting your branding message onto a billboard with effective results. Today we’re taking it a step further.
Advertisers continually attempt to infiltrate our daily routines so that their messages enter our subconscious until the moment we need to make a buying decision. And generally, we soak it up.
What if you could position – literally – your brand somewhere that no one else has gone? Somewhere where the real estate is wide open?
This Where’s Waldo stunt by Vancouver artist Melanie Coles goes beyond simply being seen since the very nature of Where’s Waldo is that he appears somewhere …read more


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