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Sunday, December 6th, 2009

Framing

June 17, 2007 by Rachel  
Filed under Marketing

Framing

Following my piece on Court TV and Save My Husband, I was asked in another forum what I thought about some of the reactions to the game itself, the premise of the game, not the results and conduct of it. As far as I can see there seems to be the following three types:

OMG! it’s all a marketing scam to get our names and addresses or find out something else about us.
OMG! how dare they fictionalise kidnapping when it’s going on all around us.
OMG! i thought it was all real and now I hate them for making me …read more

Court TV and Save My Husband

June 11, 2007 by Rachel  
Filed under Marketing

Court TV and Save My Husband

Court TV, along with sponsors Suzuki and Applebees, are pushing boundaries again. After the CourtTV campaign That Girl Emily to promote Parco PI, they are now taking it a step further with a fully fledged ARG attempt. But not everything has gone smoothly.
The Game
The principle is straightforward. Andrew Goodis has been kidnapped and his wife is trying to find him. Over 8 days, clues and puzzles will be provided for the players to answer, by sending the game the solution to each puzzle, you get the link to the next days puzzle. The game …read more


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