P Diddy Launches Unforgivable Women’s Perfume

I have to hand it to Sean “Diddy” Combs.  This is a man with a head for business who is not afraid to extend his brand.  This week, Diddy launched the first women’s perfume for his Sean John brand called Unforgivable. 
To launch Unforgivable Woman with a bang, Diddy hosted a party this week that aired live on MySpace.  In fact, before the perfume was even rolled-out, controversy surrounded it due to a sexually suggestive commercial starring Diddy and Jessica Gomez.  That controversy created a loud buzz around Unforgivable driving awareness and interest in it.