My Hometown Vet
February 24, 2009 by Kori Ellis
Filed under Marketing
On Tuesday, Creative Marketing Solutions (St. Louis) launched My Hometown Vet. Though at first glance, it might seem like it’s just a directory of veterinary practices, the website is actually much more than that.
“Veterinary practices today spend an average of $12,000 per year on Yellow Page ads because they feel like they have to,” said Dr. Richard Lanier of Warren Animal Clinic in Warren, Michigan. “But Yellow Page ads are expensive, and we don’t know if they actually work because it’s so difficult to track return on investment. Plus, they are becoming obsolete — more than 70 percent of consumers …read more
