Sears Wish Book is Back
October 3, 2007 by Susan Gunelius
Filed under Marketing
It’s been fifteen years since Sears produced its annual holiday Wish Book. I remember circling toy after toy as I closely examined each page of the Sears Wish Book as a child. I’m thrilled to hear Sears is bringing it back.
In a time when most companies are focusing budgets on in-store and online promotions, it’s great to hear Sears (NASDAQ: SHLD) is bringing back the nostalgic Wish Book for a new generation of children (and adults) to enjoy and wish big! Unfortunately, this incarnation of the Sears Wish Book will only be 188 pages versus the 800+ pages that used …read more
