Sears Wish Book is Back
October 3, 2007 by Susan Gunelius
Filed under Marketing
It’s been fifteen years since Sears produced its annual holiday Wish Book. I remember circling toy after toy as I closely examined each page of the Sears Wish Book as a child. I’m thrilled to hear Sears is bringing it back.
In a time when most companies are focusing budgets on in-store and online promotions, it’s great to hear Sears (NASDAQ: SHLD) is bringing back the nostalgic Wish Book for a new generation of children (and adults) to enjoy and wish big! Unfortunately, this incarnation of the Sears Wish Book will only be 188 pages versus the 800+ pages that used …read more
Beware of Subcontractors Who Destroy Your Brand Reputation
September 12, 2007 by Susan Gunelius
Filed under Marketing
First, let me preface this post by saying I have never been a Comcast customer, but I have heard from more than one person horror stories of installation problems with Comcast technicians. I had no idea that Comcast subcontracts out their in-home service work, but their reportedly poor level of customer service and utter disregard shown toward customers’ homes suddenly makes more sense.




