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Monday, November 30th, 2009

Sears Wish Book is Back

October 3, 2007 by Susan Gunelius  
Filed under Marketing

Sears Wish Book is Back

It’s been fifteen years since Sears produced its annual holiday Wish Book.  I remember circling toy after toy as I closely examined each page of the Sears Wish Book as a child.  I’m thrilled to hear Sears is bringing it back.
In a time when most companies are focusing budgets on in-store and online promotions, it’s great to hear Sears (NASDAQ: SHLD) is bringing back the nostalgic Wish Book for a new generation of children (and adults) to enjoy and wish big!  Unfortunately, this incarnation of the Sears Wish Book will only be 188 pages versus the 800+ pages that used …read more

Beware of Subcontractors Who Destroy Your Brand Reputation

September 12, 2007 by Susan Gunelius  
Filed under Marketing

Beware of Subcontractors Who Destroy Your Brand Reputation

First, let me preface this post by saying I have never been a Comcast customer, but I have heard from more than one person horror stories of installation problems with Comcast technicians.  I had no idea that Comcast subcontracts out their in-home service work, but their reportedly poor level of customer service and utter disregard shown toward customers’ homes suddenly makes more sense.


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